BORN AND RAISED IN LOS ANGELES

We’re inspired by the lifeguard towers (our namesake!) along the SoCal coast that stand for safety and community. Our mission? To bring you high-performance makeup and skincare that’s safe for even the *most* sensitive skin.

Find Your Shade

Every 😊 is different! Our makeup products comes in a range of colors so you can swipe right on your best match.

Take Shade Quiz

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